Our Content Marketing Agency Will Increase Your Brand Awareness

Our content marketing agency has a growing team that is packed with creative minds who are at hand to help your brand craft highly engaging content assets which are catchy, timely and shareable. We then utilise these content assets to reach out to respected bloggers, authors, and journalists to open the lines of communication and allow a review of our work. The content created for your brand is then hand picked by these respected individuals and shared on their highly authoritative and relevant websites. In doing so, your brand not only enjoys massive exposure to potential clients, but also increased reputation, authority, credibility and last but not least, an increase in your rankings and traffic.

Content Marketing Infographic

Content Marketing And Selecting Authoritative Partners

Search engines, particularly Google, have been cracking down on spammy low-end websites (websites that are built just for the purpose of link-building) for many years and this isn’t going to slow down any time soon (just review some of Matt Cutts, Head of Google’s Webspam team, Youtube videos for webmasters). If you’re basing your current link building or content marketing strategy on any of the following, I suggest you rethink your strategy:

  • In-House Link Networks (owned internally & usually link to their clients & their own websites)
  • Highly Risky Blog Networks (Google has been killing these since April 2012)
  • Low-End Web Directories (crushed by Google as they add zero value to the web)
  • Low-End Social Bookmarking Tactics (once again, crushed by Google a long time back)
  • Blog Commenting (via low-end & free for all sites)
  • Article Submission (with spun content that Google hates)
  • Plagiarised Content (zero value for Googlebot to crawl thus penalised by Google Panda)
  • Poor On-Page Technical Updates (meaning the very foundations are left out from the get go)
  • The list goes on…..

If you want your content to rank in Google and pass value to your website (via mentions & links back to you), you need to consider the following attributes when auditing potential websites where you would place your content:

  • Is the domain indexed (this is level 1!)?
  • Has the traffic of the website been maintained post-Google updates (you can check this by using tools such as SEMrush)?
  • Does the site/blog have an authentic author?
  • Is the design/user experience of the site of a high quality?
  • Is the domain/website contextually relevant?
  • Where is the domain hosted and what is the top level domain (TLD)?
  • What is the number of referring domains in Majestic SEO?
  • What is the TrustRank in Majestic SEO?
  • What is the Moz Domain Authority?
  • How many established links via Moz Open Site Explorer?
  • Is the domain hosted on a unique C-Class IP address?
  • Are the links in the page the same colour as the body of the content (hidden links)?
  • How many outbound links are there on the page you will be published?
  • Does the website have too many ads above the fold (such as ClickBank & Google Adsense)?
  • Does the publishing site have good social integration?

As you can see from our quality control process, we aren’t begging for our content to be published, but we are being very picky with our potential publishers during our content services process because we want to 1/. Protect our clients from Google penalties AND 2/. Be rewarded with high traffic and visibility due to the hard work and effort.

Engage Your Market With Our Content Marketing Service

Our internal processes ensure we take every opportunity to tailor make content that caters to the needs of your audience at every stage of the relationship cycle. Armed with your events calender and an array of ‘listening’ technologies, we are able to understand your market and finely tune your events with timely online trending.

To help us stay in touch with your audience and industry trends we use tools such as:
Google TrendsSocial MentionPR NewswireTwitterGoogle+Facebook   TOPSY   

The content outreach platforms we use to engage with publishers are the best on the market and we understand how to leverage these technologies to best perform for our clients.

Creative Content Marketing Agency With A Global Reach

Digital Search Group has a team of international strategists and content outreach developers, implementing a delivery system to give business efficiency and productivity gains to our clients. To be able to put a finger on the pulse of your market, network sharing ideas come spontaneously by leveraging tailored technologies, which pool globally innovative, perceptive, and holistic resources. Having these to hand allow a streamlined creation and deployment for your seasonal/cyclical market trends.

If you would like to hear more about how our dedicated content marketing services team could help grow your brand, please contact us and we’ll happily provide you with an introduction to our services.

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