Ethical SEO Link Building Services

Link building is no longer the process of acquiring many links from pretty much any source with your desired keyword in the anchor text. Nowadays we need to be extremely vigilant when it comes to the kind of links pointing to our website because in a post-Google Penguin world, it’s easy to find yourself with an over-optimisation penalty and potentially getting penalised for having links on low-end websites.

During the provision link building services, Digital Search Group strategically considers our approach. We work hard to create content assets for our client base that website owners want to link to due to the quality of the content assets and not simply link to us because we’ve begged (or paid) the website owner to do so.

In reality, the process of link building is primarily about gaining rankings in Google and relevant traffic (snapshot below from Google Webmaster Tools ‘Search Queries’ data):



Our Approach to Ethical SEO Link Building Services

To ensure our manual link building services are bullet proof (safe from Google Penguin), we arm our link building experts with various tools to ensure our clients link profiles clean and that we always acquire the best links.

Some of the services we use include (but not limited to):

1/. Link Research Tools

Link Research Tools Link Prospecting Tools

2/. Open Site Explorer (from Moz)

Open Site Explorer for Competitor Link Harvesting and Quality Control

3/. Link Prospector from Citation Labs

Link Building Tool from Citation Labs


4/. Professionally applied Content Outreach with the help of Media Buzzer

Content Outreach

5/. Applying unique Link Building Strategies that fit with different clients’ campaigns.

Strategic Link Building

Example Link Types from Our Link Building Services

Here are some examples safe ways we build backlinks for our clients in a post-Penguin world:

  • Link building with Social Media Profiles (Facebook, Twitter, LinkedIn, Google+ and so on)
  • Link baiting via highly engaging blog content shared in the right circles can gain links back to your website and also build-up lots of traffic
  • Resource pages link building whereby you’re linked to as a highly relevant resource of information
  • Directory link building (although most directories were killed off in 2012, there are still some highly trafficked directories that pass value)
  • Content marketing services whereby we create engaging content and reach out with our content assets with the aim of getting published on highly authoritative websites to create links back to our client and brand awareness

Digital Search Group provides a free comprehensive backlink audit during the proposal process or for any general enquiry so contact us today and discuss your ambitions with one of our specialists.

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