This can be an area which some people really overlook. Since Digital Search Group first started, we have tried to educate our clients in the value of choosing good quality keywords, which in turn will attract visitors to your site. Every sector is different, but the same principles still apply.
Obviously we all want to be ranking for the highest searched keywords which are relevant to our industry. Through our experience though, you also need to concentrate on your long tail keywords, as well. These can often lead to traffic to your site through phrases that you would not have necessarily thought of. Whether you are looking at national SEO services, local SEO, or even international SEO, finding the best opportunities is critical and can mean the difference between failure or success.
Keyword Research & Competitors Analysis Tools We Use
There are plenty of tools out there, such as the Google Keyword Planner, which you can use to find the best target keywords and check the search volumes. This is where you need to be creative, as well as just looking at search volumes. Competitor or market analysis plays a big role in planning your approach, as this may give you an idea of an area that you can exploit, or an area that you should be concentrating on. Some of the tools we utilise when performing keyword research and strategy planning include (but are not limited to):
We can help you with this aspect and you can trust, in our experience, to point you in the right direction. This does not mean we only want to concentrate on the less searched keywords, we prefer to include the shorter, highly searched keywords, as well as longer tailed keywords. Our keyword research service ultimately helps gather converting traffic to your site, and the long tail keyword research helps not only gathering highly converting traffic, but also with your rankings for the shorter and more competitive keywords.
Choosing the correct keywords, and variations of keywords, is essential to make sure that you are not wasting your budget, time and effort on unobtainable ‘vanity’ keywords, or keywords which do not convert into hits on your website. This is something that Digital Search Group is passionate about, and if you would like some more information, please contact us today, and we will be happy to answer your questions.