Website SEO Audit & In-Depth Technical Recommendations

A website SEO audit is a necessary phase to ensure the desired goals of your project are achieved. You may be trying to take care of things yourself (and failing) and are in need of some professional assistance to get your website back on track. Digital Search Group offers a full website SEO technical audit service to uncover any potential issues holding your website back in Google and recommendations to ensure anything uncovered is taken care of.

Since the launch of Google Panda back on 23rd February 2011, websites have been wondering how, why and when the website lost traffic. We can not only help you to pinpoint the update by which you were affected, but also assist you in reacquiring your valuable rankings and traffic.


A Full SEO Audit Covers Numerous Factor Including:

Content Audit

  • Content Quality: Is the content unique? Compelling? Relevant? Well written? Grammatically correct? Any misspelled words?
  • Depth of Content: Does the content provide substance and value to customers?
  • Content Optimisation: Thin content, content that’s non-indexable, lack of internal/external links, image-based content, etc.
  • Words Considered by Google: Using the Content Keywords tool in Google Webmaster Tools.
  • User Engagement: Bounce rate check and highlight of pages with low user engagement.
  • Content Freshness: Does the website have a blog? If yes, is the blog updated? Are there any comments? Are there social media shares/likes?
  • Page Layout:  Is content visible above the fold? Is it ad heavy above the fold (Google AdSense or ClickBank ads?)

HTML Audit

  • Keyword Stuffing: Check of meta keyword tags, keywords/keyphrases from the content and HTML code, excessive footer links, same anchor texts pointing to same pages, etc.
  • Hidden Text and Links: Audit performed to ensure no hidden text and links.
  • Page Title Optimisation: Is the page title duplicated? Is the page title too short? Is the page title too long? Is the page title missing? Is the page title relevant to the page content?
  • Meta Description Optimisation: Is the meta description duplicated? Is the meta description too short? Is the meta description too long? Is the meta description missing? Is the meta description relevant to the page content?
  • Headlines Optimisation: Is the h1 headline missing? Are there multiple h1’s? How is the rest of the web pages headline structure (are there h2’s etc?)
  • Microdata: Is the site utilising structured data (rich snippets)?

Site Architecture Audit

  • Crawl Errors: Check 4XX & 5XX errors, Robots.txt, Robots meta tag, XML Sitemap, HTML sitemap, crawl (has there been dips?), are query parameters being indexed?
  • Piracy: Check if content has been reported as copied from other sites.
  • Cloaking: Check to see if the site is cloaking any pages.
  • Duplicate Content: Check the site for duplicate content (using tools like Copyscape), check for print URLs, check for upper & lower case versions of URLs, check for & and other versions, check for non-trailing and trailing slash URL versions, check for Google Duplicate Content warning.
  • Unwanted Indexed Pages: Check for unwanted indexed pages using site:command and checking product page headlines (and many others) along with conversion pages (thank you page), login pages and cart pages.
  • Breadcrumb Trail & Logical URL Structure: Check if breadcrumb exists on every page & check to see whether all pages are useful (if not, NoIndex or block pages that aren’t useful via Robots.txt).
  • PageSpeed: Check website speed via desktop and mobile using Google’s PageSpeed checker tool.

Off-Page Factors Audit

  • Links Quality Factors: Check Trust/Citation Flow, Link Health & Run Link Research Tools (LRT).
  • Number of Backlinks: Check full backlink profile with variety of tools.
  • Site Authority: Check domain/page authority vs top competitors.
  • Anchor Text: Check top anchor text.
  • Google Authorship: Check Google Author Profile, Google+ page & Google Local.

Trust Factors Audit

  • Domain Registration: Check DNS information.
  • Domain Age: Check domains age.

Social Media Audit

  • Social Media Presence: Check for a social presence on Google+, Facebook, Twitter & PinterestAre these accounts present on the website? Are the accounts correctly connected and presenting the correct information?
  • Social Media Sharing Buttons: Check whether the website has social media sharing buttons present or not?

Other Observations Audit

  • Malware Check: Check for Malware using Google’s ‘Safe Browsing’ diagnostic checker tool.
  • Organic Search Traffic: Check sites organic search traffic history. Was the website affected historically by any of the Google algorithm updates?
  • Country Targeting Traffic Audit: Check the top county traffic in Google Analytics. This could help identify further markets ;-)
  • Locality Traffic Check: Check of websites top traffic referring cities to once again identify potential traffic-driving opportunities.

Why are the SEO Audit and Technical Recommendations Separate Services?

The reason the SEO audit and technical recommendations are different documents is due to the fact that not every website has major technical issues existing and thus doesn’t need to invest in both the SEO audit and technical recommendations at the same time. The SEO audit is essential to see whether you have major issues in the first place. If the website we’re auditing doesn’t have major issues, we can save a client time and some of their budget which can then be invested into content marketing services or other link building services to build popularity and rankings.

To find out more about how we can help you identify your potential problem areas, get in contact for a free SEO audit (complementary with any SEO proposal) and we’ll happily help to steer you and your business in the right direction.

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