Getting started with SEO can be overwhelming. With the multitude of new terminology and implied mastery of the amorphous entity that we know as the internet, many are put off before they ever really get going. To make things easier, below is a collation of nine handy SEO e-books that are be essential for anybody who is looking to dip a toe into the SEO world. Get reading!
1. GOOGLE SEARCH ENGINE OPTIMISATION STARTER GUIDE:
This is as good a place to start as any: straight from the horse’s mouth, if you will. Google is where you will be looking to apply your SEO methods, so hearing from them about how to optimise your search results is pretty much as good as it gets. This free book runs you through the basics, from start to finish and at only 32 pages won’t take much of your time to get through. This is the ideal starting point for anybody new to SEO and the information is presented clearly and in easy to understand language.
2. LEARNING SEO FROM THE EXPERTS: STEP BY STEP GUIDE BY HUBSPOT:
(27 pages only)
This one collates the knowledge of the major success stories in the game. The big names that you might not be aware of at the start of your journey, but which you come to realise are the SEO Jedi as you learn more. Names like Rand Fishkin from Moz, Darmesh Shah from HubSpot, Stephanie Chang from Distilled and Greg Shuey from Stride. The book covers basic and advanced tips on how to make sure your website is getting the traffic it needs, and how to use SEO and modern digital techniques to give your company a boost.
3. SEOMOZ – THE BEGINNERS GUIDE TO SEO
This one is from the company of the biggest name in the SEO world, Rand Fishkin (yes, him again!). Presented in the recognisable Moz style, which is easy on the eye and uses the language of everyday folk, this is another great book for getting to grips with the ins and outs. This book takes you through various scenarios and gives you a greater understanding of the science behind SEO, but in a way that at no point is boring. There is some technical vocabulary in here, but it is just the basic stuff that you are going to need to master at some point soon anyway.
4. SEO FAST START BY DAN THIES
This one is rather long and a little drier than the books we have previously discussed, but is as methodical and pragmatic as you could hope for. Every step of the SEO process is outlined in meticulous detail, including handy trouble shooting guides that you can use to evaluate the success of your SEO endeavours and to make changes accordingly. This is still a beginner’s version though, and once you have gotten to grips with the technicalities of the process, the author has increasingly advanced texts available that can draw you ever into the matrix that is the SEO. Take the red pill and let this guide show you how deep the rabbit hole goes.
5. THE ADVANCED GUIDE TO SEO
This is one of the most accessible books out there; don’t be fooled by ‘advanced’ in the title. This book has been written to reflect the ever-changing nature of the industry and it outlines many of the seismic changes that have taken place over the last few years as Google has altered its algorithms and changed the whole focus of the SEO industry. The book covers some key areas, such as exactly the type of content you should be producing, and where you should be putting it to ensure that you receive those all-important eyeballs.
6. SEO IN PRACTICE
This one is not free, but comes highly recommended by SEO PowerSuite. Dan Richmond takes a humorous look at the world of SEO and shows you how to be cutthroat when it comes to taking on the competitors in your specific field. The book goes into great detail, but never gets boring thanks to Richmond’s bombastic style. He guides you through customising your website and shows you how to apply the tricks of the trade to your own site to ensure maximum traffic, and how to beat out the competition and triumph.
7. SEO MADE SIMPLE BY WORDTRACKER
WordTracker is a site that focuses on the all-important area of keywords: the very core essential element of any SEO agency London. In their ‘academy’ they have a number of free books written for people with varying degrees of SEO expertise. SEO Made Simple is another great addition to the beginner’s guides series as it helps you go from zero to lots in no time at all. They present their ideas in the concise and yet detailed manner you would expect from a company specialising in word choices. This is definitely one of the top ten you should get your digital hands on.
8. LINK BUILDING MADE SIMPLE BY WORDTRACKER
WordTracker again deliver the goods with this great little book which explains the ins and outs of link building. Link building is a deceptively complex area in which the margins of success and failure can be wafer thin. This book helps you to ensure that you avoid the all too common rookie mistakes and start ranking on Google as soon as is humanly (digitally?) possible. They offer a series of books for link builders with different levels of experience, so even if you are reading this as an SEO don, there’s still something on their site for you to check out.
9. TOP 10 SEO TIPS
According to the author of this book this is the best book out there for explaining how SEO really works. In terms of precision, it’s hard to argue. Condensed into only 8 pages, these 10 SEO tips give you the basics of getting going with SEO and the information is presented in a visually and lexically appealing style. The only downside of this book is that it will leave you wanting more. However, the author also has a longer (not free) book that you can get hold of if you find his advice useful.
Joe Ryan is the Founder & CEO of UK online marketing agency, Digital Search Group, which specialises in smart internet marketing. He is a specialist in online marketing strategy and brand building. When he’s not considering the next best online marketing strategy with his team, he enjoys travel and spending time with his family.