Having a backlink audit can be a monthly affair in the current Google climate and the need for being ultra clean and careful with your backlink profile is more important than ever. Gone are the days when the more links pointing to your site, the better. With Google’s algorithm being updated regularly, Google are penalising websites which have an unnatural backlink profile and thus the need for a backlink audit and clean up comes up regularly. If any of the updates hit your website hard, then there is a good chance that poor quality backlinks from previous link building campaigns could mean your website was penalised by one of the Google Penguin updates and requires further investigation.
When And Why You Should Have a Backlink Audit
A backlink audit which shows you exactly where all of your links are coming from, and whether these have been indexed or de-indexed, is something worth doing if you have recently seen a drop in your rankings. This is something that Digital Search Group offers for all of our clients, and if you are coming from a bad experience with another SEO company, this is one of the best places to start. This will allow us to see any toxic links that may be pointing to your site, and get these removed, whilst keeping in place any healthy links which are not being penalised.
Below are some of the tools we utilise for backlink profile analysis:
We are proud to say that we are LinkResearchTools Certified. With the help of LinkResearchTools, our team can easily identify your site’s suspicious backlinks which are known to increase your chances of getting penalised by Google.
Our LinkResearch Tools certification is your assurance that Digital Search Group will closely monitor your backlink profile to make sure you avoid getting penalised by Google. Our team is highly trained when it comes to identifying bad links from the good ones.
Why Outsource Your Backlink Audit To Us?
This can be a time consuming process, especially if you have tried to do this yourself, Digital Search Group has highly trained, and enthusiastic staff who can isolate these bad links and assist in getting these removed in a quick, and timely manner. This can save you a lot of headaches, and also your own precious time.
Do you really want to be sifting through spreadsheets like the following? Do you have the expertise to know which links to remove and which to keep?
Manual Backlink Audit Spreadsheet
Disavow File for Submission
Backlink Disavow Submission to Google Webmaster Tools