Technical SEO Audit Service: Website Auditing For SME To Enterprise

Our technical SEO audit service is the necessary first step of client onboarding. The SEO audit allows us to ensure the foundations of your site are solid and also be assured of the success of any project we undertake. You may be trying to undertake some SEO activities personally (and struggling) and require some professional support with the nitty gritty on-page responsiveness issues to get your website back on track

We offer complete SEO audit services that will help to uncover any potential concerns which might hinder the success and visibility of your site, ultimately holding back the website’s efficiency. We analyse your site and supply in-depth, prioritised recommendations on exactly how to fix any issues we find.

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Technical SEO Audit Services

Our technical SEO audit services involve a comprehensive assessment of your website, remaining mindful of how the Google Analytics and Google Search Console data to date can inform better decision-making. We’ll begin by assessing your website’s architecture, code, content, links, and areas of weakness. We’ll then assess your site’s performance on mobile devices and what we can optimise here and in different browsers. Finally, upon completion of the SEO audit, you’ll receive a detailed report including our findings and recommendations.

What Is a Technical SEO Audit Service, And Why Do You Need Website SEO Audit Services?

Our Technical SEO Audit Services Cover All You Need For Improved Website Performance

Content Website Audit

Content Quality: Is the content unique? Compelling? Relevant? Well written? Grammatically correct? Any misspelt words?
Depth of Content: Does the content provide substance and value to customers?
Content Optimisation: Thin content, content that’s non-indexable, lack of internal/external links, image-based content, etc.
Words Considered by Google: Using the Content Keywords tool in Google Webmaster Tools.
User Engagement: Bounce rate check and highlight pages with low user engagement.
Content Freshness: Does the website have a blog? If yes, is the blog updated? Are there any comments? Are there social media shares/likes
Page Layout: Is content visible above the fold? Is it ad heavy above the fold (Google AdSense or ClickBank ads?)

HTML Audit

Keyword Stuffing: Check of meta keyword tags, keywords/keyphrases from the content and HTML code, excessive footer links, same anchor texts pointing to the same pages, etc.
Hidden Text and Links: Audit performed to ensure no hidden text and links.
Page Title Optimisation: Is the page title duplicated? Is the page title too short? Is the page title too long? Is the page title missing? Is the page title relevant to the page content?
Meta Description Optimisation: Is the meta description duplicated? Is the meta description too short? Is the meta description too long? Is the meta description missing? Is the meta description relevant to the page content?
Headlines Optimisation: Is the h1 headline missing? Are there multiple h1’s? How is the rest of the web pages headline structure (are there h2’s etc?)
Microdata: Is the site utilising structured data (rich snippets)?

Site Architecture and SERPs Crawlability Audit

Crawl Errors: Check 4XX & 5XX errors, Robots.txt, Robots meta tag, XML Sitemap, HTML sitemap, crawl (has there been dips?), are query parameters being indexed, or are other technical issues affecting crawl?
Piracy: Check if the content has been reported as copied from other sites.
Cloaking: Check to see if the site is cloaking any pages.
Duplicate Content: Check the site for duplicate content (using tools like Copyscape), check for print URLs, check for upper & lower case versions of URLs, check for http://website.com/ & http://www.website.com/ and other versions, check for non-trailing and trailing slash URL versions, check for Google Duplicate Content warning.
Unwanted Indexed Pages: Check for unwanted indexed pages using site:command and checking product page headlines (and many others) along with conversion pages (thank you page), login pages, and cart pages.
Breadcrumb Trail & Logical URL Structure: Check if breadcrumb exists on every page & check to see whether all pages are useful (if not, NoIndex or block pages that aren’t useful via Robots.txt).
PageSpeed: Check website speed via desktop and mobile using Google’s PageSpeed checker tool.

Off-Page Backlink Profile Factors Audit

Links Quality Factors: Check Trust/Citation Flow, Link Health & Run Link Research Tools (LRT).
Number of Backlinks: Check the full backlink profile with a variety of tools.
Site Authority: Check domain/page authority vs. top competitors.
Anchor Text: Check the top anchor text.
Google Authorship: Check Google Author Profile, Google+ page & Google Local SEO.

Trust Factors Audit

Domain Registration: Check DNS information.
Domain Age: Check domain age.

Social Media Audit

Social Media Presence: Check for a social presence on Google+, Facebook, Twitter & Pinterest. Are these accounts present on the website? Are the accounts correctly connected and presenting the correct information?
Social Media Sharing Buttons: Check whether the website has social media sharing buttons present or not.

Other Observations Audit

Malware Check: Check for Malware using Google’s ‘Safe Browsing’ diagnostic checker tool.
Organic Search Traffic: Check the site’s organic search traffic history. Was the website affected historically by any of the Google algorithm updates?
Country Targeting Traffic Audit: Check the top county traffic in Google Analytics. This could help identify further markets.
Locality Traffic Check: Check of website’s top traffic-referring cities to once again identify potential traffic-driving opportunities.

Why Are We So Confident In Our SEO Audit Services? Our Site Audit Covers It All!

The source of our confidence and why we’re so assured of our SEO audit service value is the sheer quantity of websites we have actually worked on. SEO audit services are essential to see whether you have significant problems and are the first step in accelerating your digital success. From small 50-page websites to 1,500,000-page websites, we’ve seen it all and understand how to break the data down into bite-sized chunks with prioritised actions. Contact Us

To find out more about how we can help you identify your possible problem areas, get in contact for a complimentary SEO audit (free with any type of search engine optimization proposal), and we’ll gladly help to steer you and your company in the right direction.

SEO Audit Services FAQs

Technical SEO auditing services are a crucial part of any comprehensive SEO strategy. In order to guarantee the best possible end results, it is essential to include all aspects of the audit in order to maximize possible improvements.

This includes:

A review and assessment of the site’s architecture and structure.
Content assessment.
HTML coding audit.
Internal linking auditing.
Meta tags improvement areas.
Other on-page optimization factors.

Additionally, external factors such as:

Link-building practices.
Competitor analysis.
Brand recognition and broader awareness.
And much more.

The above are just a selection of elements that ought to be included to gain an understanding of how you can go about boosting your website’s visibility in search engine results pages. An efficient technical SEO audit service will supply an array of insights into your site’s current pain points and inefficiencies and also set you up for success with an enhanced website that will rate higher on search engine results pages.

Evaluating your technical SEO can be a great way to make sure your website is performing at its peak levels. The initial step in testing your technical SEO is to utilize a tool like:

Google Browse Console, which can quickly identify problems with your website’s indexing and crawling.
Additionally, you need to consistently inspect the efficiency of each page on your website by using devices like PageSpeed Insights. If there are any type of technical issues that could be slowing down your site’s loading speed, this will assist you in uncovering them.
You must also run routine web link audits to ensure all of the links internally and externally directing to your site are established correctly and functioning properly.
Finally, it is necessary to test the use of your website by utilizing devices like UserTesting.com or Hotjar.

These tools will allow you to get feedback from real users about site efficiency and usability. Taking these actions will ensure that you have a well-performing website and a strong technical SEO structure.

Depending on a website’s intricacy, the website’s size, as well as the number of pages, a search engine optimization audit can take anywhere from a couple of days to a number of weeks. A technical SEO audit service intends to determine any concerns preventing organic search performance as well as provide recommendations on just how to solve them. Get in touch with Digital Search Group to discuss your website and we can help you clarify a specific timeframe which can be expedited if necessary.

A technical SEO audit allows the site owner to ensure the website is optimized for visibility in internet search engine results pages (SERPs). It evaluates all aspects of the site’s structure and content. It assesses its accessibility, usability, functionality, and also efficiency, as well as ensures best methods are complied with. Technical SEO audits similarly recognize any kind of errors or issues that may be preventing the website from ranking well.

Thus, technical SEO audits are essential for enhancing a website’s SERP positions as well as driving more organic traffic. They aid in the discovery of possible improvement opportunities by uncovering opportunities to optimize content, backlinks, metadata tags, page speed issues, structured data markup, internal linking structures, and more. Technical SEO audits provide essential insights into how search engines view the sites they are crawling and how the crawl budget is being spent. The ultimate benefit of engaging with a Tech SEO Audit is that it is the first step in boosting visibility within SERPs.

There are 3 primary components (often referred to as the 3 Pillars Of SEO) any webmaster needs to engage with in their efforts to pursue ranking in Google currently. These are as follows:

The Best Technical SEO Audit Service

These are the activities that focus on indexable pages, broken links inside redirected backlinks, Duplicated internal content, duplicated content from external links, etc. As soon as this is healthy and balanced (referred to as tech symbiosis), you follow on to:

SEO Content Development

The second piece of the puzzle is the process where an SEO specialist identifies the most ideal areas to concentrate your marketing efforts on, which generally involves doing comprehensive and extensive keyword research and also rival analysis. Some of the tools we utilize include SEMrush and SE Ranking for competitor insights and KWfinder and AHRefs for keyword research based on the areas identified.

Diverse Link Building

This in fact begins with another audit – this time of your competitor’s backlink accounts. This procedure negates the risk of overly relying on any one resource for web links as well as consolidating a superior general link profile than those on top and current ranking.