SEO Audit Services | Small & Large Websites

I've worked with Digital Search for just over a year and in that time our natural positions have improved so much that we now have many keywords on first pages from no where just a year a go. Their expertise has led to major improvements in the SEO quality of our site including structural and content changes, at their suggestion leading, to an improvement in sales by 25% at the moment which is rising. I had become very sceptical about the quality of SEO companies but slowly and surely they have restored my faith that there is actually somebody out there who genuinely knows what they are doing and can make a real difference.
Mark Ramsden
Mark Ramsden
08:08 23 Jun 17
It took some time but thank god we stuck with these guys, we were hit by penalties and dropped to page 12, after 18 months of long hard work it paid off and we are back on page 1. These guys know what they are doing
John Peaches
John Peaches
19:14 19 Feb 17
I worked closely with Joe and the team at Digital Search Group to improve the SEO performance of several of my websites. I can't speak highly enough about their skill, knowledge, and professionalism. I've dealt with some dubious SEO professionals in the past but my experience with DSG was fantastic. They audited my websites, highlighted some areas that needed improvement, and submitted disavow files. Because of their work my organic traffic has increased substantially since the last Google Penguin update. If you want a skillful and trustworthy SEO agency to help you improve your search performance, you'd be crazy not to use Joe and his team.
Brendan Brown
Brendan Brown
23:59 10 Nov 16
Digital Search and Joe have been assisting us with our Google Organic presence and visibility. They have done a great job in getting us results in the right way and for the long run. Joe is knowledgeable and personable throughout our conversations and always on top of things. I would highly recommend Digital Search when looking to get long term results in the SEO world, they don't cut corners and always keep you informed with their moves and work. Thank you Joe.
Diamonds For Less
Diamonds For Less
14:40 26 Oct 16
I became introduced to DSG at the end of 2015. I am typically very sceptical about SEO companies as I would receive numerous phone calls from many companies claiming they can get me on page one on Google. However after speaking to Joe, I was encourage by his knowledge more than his optimism. I instantly felt he knew what was required to improve my search rankings and he described to me how he will achieve this rather than trying to sell me what he will do. After 6 months I can say I have been delighted with the results. My website is now in the top 4 spot of the majority the key search terms I wanted and we are now doing better than larger firms with undoubtedly larger budgets than myself. Highly recommend especially to anyone who is as sceptical as me!!!
Michael Dyble
Michael Dyble
12:33 25 May 16

9 times our of 10, our SEO audit service is necessary at the start of a relationship so we can ensure the foundations we laid and be confident in the success of any project. You may be trying to take care of things yourself (and failing) and really need some professional assistance to get your website back on track. We provide a full website SEO audit service that will help to uncover any potential issues which may be holding your website back and give detailed, prioritised recommendations on how to deal with any issues we find.

Since the launch of Google Panda back on 23rd February 2011, websites have been wondering how, why and when the website lost traffic. We can not only help you to pinpoint the update by which you were affected, but also assist you in reacquiring your valuable rankings and traffic.

SEO Audit to help recover from Google Panda

A Full SEO Audit Covers Numerous Factor Including:

Content Audit

  • Content Quality: Is the content unique? Compelling? Relevant? Well written? Grammatically correct? Any misspelled words?
  • Depth of Content: Does the content provide substance and value to customers?
  • Content Optimisation: Thin content, content that’s non-indexable, lack of internal/external links, image-based content, etc.
  • Words Considered by Google: Using the Content Keywords tool in Google Webmaster Tools.
  • User Engagement: Bounce rate check and highlight of pages with low user engagement.
  • Content Freshness: Does the website have a blog? If yes, is the blog updated? Are there any comments? Are there social media shares/likes?
  • Page Layout:  Is content visible above the fold? Is it ad heavy above the fold (Google AdSense or ClickBank ads?)

HTML Audit

  • Keyword Stuffing: Check of meta keyword tags, keywords/keyphrases from the content and HTML code, excessive footer links, same anchor texts pointing to same pages, etc.
  • Hidden Text and Links: Audit performed to ensure no hidden text and links.
  • Page Title Optimisation: Is the page title duplicated? Is the page title too short? Is the page title too long? Is the page title missing? Is the page title relevant to the page content?
  • Meta Description Optimisation: Is the meta description duplicated? Is the meta description too short? Is the meta description too long? Is the meta description missing? Is the meta description relevant to the page content?
  • Headlines Optimisation: Is the h1 headline missing? Are there multiple h1’s? How is the rest of the web pages headline structure (are there h2’s etc?)
  • Microdata: Is the site utilising structured data (rich snippets)?

Site Architecture Audit

  • Crawl Errors: Check 4XX & 5XX errors, Robots.txt, Robots meta tag, XML Sitemap, HTML sitemap, crawl (has there been dips?), are query parameters being indexed?
  • Piracy: Check if content has been reported as copied from other sites.
  • Cloaking: Check to see if the site is cloaking any pages.
  • Duplicate Content: Check the site for duplicate content (using tools like Copyscape), check for print URLs, check for upper & lower case versions of URLs, check for http://website.com/ & http://www.website.com/ and other versions, check for non-trailing and trailing slash URL versions, check for Google Duplicate Content warning.
  • Unwanted Indexed Pages: Check for unwanted indexed pages using site:command and checking product page headlines (and many others) along with conversion pages (thank you page), login pages and cart pages.
  • Breadcrumb Trail & Logical URL Structure: Check if breadcrumb exists on every page & check to see whether all pages are useful (if not, NoIndex or block pages that aren’t useful via Robots.txt).
  • PageSpeed: Check website speed via desktop and mobile using Google’s PageSpeed checker tool.

Off-Page Factors Audit

  • Links Quality Factors: Check Trust/Citation Flow, Link Health & Run Link Research Tools (LRT).
  • Number of Backlinks: Check full backlink profile with variety of tools.
  • Site Authority: Check domain/page authority vs top competitors.
  • Anchor Text: Check top anchor text.
  • Google Authorship: Check Google Author Profile, Google+ page & Google Local.

Trust Factors Audit

  • Domain Registration: Check DNS information.
  • Domain Age: Check domains age.

Social Media Audit

  • Social Media Presence: Check for a social presence on Google+, Facebook, Twitter & PinterestAre these accounts present on the website? Are the accounts correctly connected and presenting the correct information?
  • Social Media Sharing Buttons: Check whether the website has social media sharing buttons present or not?

Other Observations Audit

  • Malware Check: Check for Malware using Google’s ‘Safe Browsing’ diagnostic checker tool.
  • Organic Search Traffic: Check sites organic search traffic history. Was the website affected historically by any of the Google algorithm updates?
  • Country Targeting Traffic Audit: Check the top county traffic in Google Analytics. This could help identify further markets ;-)
  • Locality Traffic Check: Check of websites top traffic referring cities to once again identify potential traffic-driving opportunities.

Why are the SEO Audit and Technical Recommendations Separate Services?

The reason we're so confident in our SEO audit service is based on the sheer volume of websites we have worked on. From small 50 page websites, to 1,500,000 page websites, we've seen it all and understand how to break the data down into bite sized chunks with prioritised actions. An SEO audit is essential to see whether you have major issues in the first place. If the website we’re auditing doesn’t have major issues, we can save a client time and some of their budget which can then be invested into blogger outreach services or other link building services to build popularity and rankings.

To find out more about how we can help you identify your potential problem areas, get in contact for a free SEO audit (complementary with any SEO proposal) and we’ll happily help to steer you and your business in the right direction.

 

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