SEO For Construction Companies In The UK

SEO For Construction Companies: If You Are Not on Page 1, You Are Nowhere – Statistics Say It All!

Statistics based on traffic from ranking in one of the top three slots on Google page are approximately:

If you rank on page two (or lower), you’re missing out on a whopping 98% of traffic for that specific search term. That’s a worrying stat if you are in charge of your construction marketing strategy. So, if your website isn’t ranking as high as you need it to be, the Digital Search Group’s construction industry SEO service is here to help remedy that for you.

Construction SEO Tactics To Take You To The Top

Getting to the top of Google takes time, focus, and dedication. As a construction SEO expert, we need to stay current with Google updates; in the same way, it’s crucial for you to stay current with UK building regulations. There’s nothing wrong with implementing SEO for construction companies in-house, but there comes a point when it pays to get the professionals involved. A construction SEO industry strategy involves a multi-pronged approach. It’s one we’ve refined over collective years of SEO marketing experience. And it’s one we’re unabashedly extremely good at.

Construction SEO Services With Digital Search Group

Imagine the Digital Search Group team attempting to construct our own office block? It wouldn’t end well; that’s a certainty, which is why we’d rather leave such things to the pros…. like you. And similarly, we always advise prospects that conducting construction industry SEO, which, more often than not, leads to dire results.

Few businesses appreciate just what it takes to dominate the search rankings:

We’re a team here who love all the above. There’s nothing better than seeing clients’ websites zoom up the search rankings because of the tactics we’ve implemented. This is why, over the years, hundreds of small, medium, and occasionally large businesses have chosen us to manage their construction marketing SEO campaigns. We’d love to have the chance to handle your construction industry SEO campaign, too. Just give us the nod.

SEO Keywords For Construction A Meaningful Construction SEO Service – What Exactly Are Keywords?

Keywords are phrases typed into a search engine when people seek something specific. Let’s look at a few SEO keywords for construction from a popular keyword research tool.

This is a tiny list of SEO for construction industry keywords; maybe none are relevant to you. However, let’s take “construction”. With 26,000 searches a month, you might be forgiven for thinking this is an excellent keyword due to its volume. But, it’s broad – far too broad. Someone searching for “construction” could be searching for one of many reasons.

SEO For Construction Companies: It’s All About Search Intent & Click-Through-Rate

But, if you happen to construct swimming pools for a living, what about “pool construction near me”? Few of us would seriously look up “pool construction near me” unless we’re at least partially thinking of having one built. By drilling deeper into “pool construction near me” keyword research, you’ll find a laundry list of related terms worth targeting as informative construction industry SEO content. How about this, perhaps?

If installing swimming pools is a mainstay of your business, you might be laughing all the way to the bank if you get the other aspects of construction marketing SEO correct (something we can most definitely help you with).

Content Marketing For Construction Companies

With construction content marketing,you can produce content pages that answer prospects’ questions. Writing laser-targeted web pages for an audience (found through keyword analysis) shifts a reader from a casual one to an informed one and ultimately to a pre-qualified, motivated, ready-to-buy one. Our content strategists can help build massively helpful construction marketing SEO pages that bring the reader closer to that critical end goal.

Content Marketing Strategy For Construction Company Website

No matter whether you’re a self-employed builder of house extensions, a small firm specialising in home refurbishment contractor work, or even a fully-fledged FTSE 100 construction company, our SEO for construction services will generally include the following pages on a website:

As experienced construction marketing consultants, we believe all the above should be targeted for intent-rich keywords so that when a potential customer types that phrase into a search engine, your content page is the one they click.

Link Building SEO For Construction Business

The most professionally written content marketing for construction is all for nothing unless prospects read it. So, while crafting compelling service pages is essential, promoting those pages is equally crucial. The way that search engines know how helpful content is to a reader is largely determined by the number of incoming links it generates. An incoming link is when another website deems your content so good that it physically links to it from one of its pages.

The Best Construction Marketing Involves Link Building Strategies

Getting other websites to link to your pages can be done in several ways:

With backlink building for SEO for construction industry enterprises taking up valuable time, we’ve got a dedicated team at Digital Search Group promoting our client’s web content. And we can do the same for you, too.

Technical SEO For Construction Companies

There are many factors involved in how your web pages rank. And as the web has evolved, the likes of Google have updated or completely changed how this happens. However, the trend with all Google and other search engine updates is for a better user experience. Our construction SEO marketing experts know the two major ranking factors in creating great UX: a website’s page loading speed and how user-friendly your site is on mobile devices—these two areas of construction industry SEO fall under the umbrella term technical SEO.

SEO For Construction Companies – Mobile Devices & Page Loading Speed

With mobile now being the predominant way to access the online world, the likes of Google have made user experience on mobile a major ranking factor. In 2024, an estimated 56% of internet access will be via mobile devices. In 2024, an estimated 56% of internet access will be via a mobile device. As far as web page speed goes (according to Pingdom), the average site loading speed is 3.21 seconds. Yet, for pages ranked on Google’s first page, the loading speed is an average of 1.65 seconds. If your web pages load slower than 1.65 seconds, there’s clearly room for improvement. Luckily, here at Digital Search Group, we’re construction marketing agency experts and adept analysts for your SEO construction campaign who can fix these technical issues.

The Importance Of SEO For Construction Companies

Back in the good ole days of the Yellow Pages, when you had to “let your fingers do the walking”, the primary construction sales and marketing trick (that didn’t involve paying) was choosing an alphabetically savvy business name. Because the Yellow Pages were listed alphabetically, if your business had a host of ABCDs at the start of its name, you’d get noticed more than listings with a pile of Z’s and W’s at the beginning of their names. Move on a few decades, what with the internet and search engines and Google updates, things have moved on considerably. But one thing hasn’t – if you’re at the top of the search results, you get virtually all the web traffic – and if you’re on page two, three, or (hopefully not) lower, you might as well be at the back of the Yellow Pages.

In Marketing In Construction Industry The Game Has Changed

Construction companies aren’t just in construction anymore. They, like nearly every other business on the planet, are publishers of online content. And the lengths you go to as a publisher are directly proportional to how successful your business is. The best construction marketing is through social media posts and videos, email newsletters, or website content that’s massively helpful for your readers; all companies live and die by how well they adapt to the online world. SEO digital marketing for construction companies is a strategy you must adopt to fulfil your new dual role as both a content creator and a traditional construction company.

Construction Industry SEO – The Buyer Journey

Our construction company SEO experts call them “sales funnels”, but whether “sales funnel” or “buyer journeys”, the stages to a sale are as follows:

In the construction business, this journey takes time. Lots of it! This is actually great news for a construction company SEO agency like ourselves. Now, why would that be? Because……

Content Is King When It Comes To SEO For Construction Companies

Construction projects are “big ticket items”, so naturally, the “buyer journey” is complex. SEO strategy for construction companies involves expertly crafting compelling keyword-rich content that satisfies the desires, questions and needs along the “buyer journey”. But answering your prospect’s questions establishes trust with you as a vendor. No one ever buys from a business that isn’t trustworthy, so through in-depth service informative page descriptions, FAQs and About Us pages, you’ve the chance to build online rapport. This is the only way to create steady, high-quality leads for your business.

SEO For Construction Company FAQs