Understanding the October 2023 Google Core Update: Key Changes

Understanding the October 2023 Google Core Update: Key Changes

Google has confirmed the rollout of its latest core algorithm update, known as the “October 2023 Core Update.” This is the third core update of the year, following the March and August updates. Core updates are released by Google to improve search quality and prevent manipulation of search rankings. Website owners need to understand the…

LINK BUILDING: QUALITY VS QUANTITY – When Less Is Definitely More

LINK BUILDING: QUALITY VS QUANTITY – When Less Is Definitely More

Picture the scenario: you sit down on your laptop, put on your link building cap, don your link building glasses, flex your link building muscles and then set out to find hundreds of links from blogs, directories and content sites, but you still cannot achieve that first page result, even with a fraction of your…

An Introduction To Google’s Newest Search-Algorithm Update RankBrain

An Introduction To Google’s Newest Search-Algorithm Update RankBrain

The ability of the humans to clearly recognise patterns is an established fact. However, it is not easy for humans to recognise patterns on a massive scale as in the case of millions of websites that are there on the World Wide Web. Computing machines, on the other hand, can gather data effectively and efficiently,…

Brand and Blog: To Have A Successful Online Marketing Campaign, Stick Them Together Like Glue

One of the most frequent queries I receive is how to drive organic web traffic to a company’s site. Some of the answers are obvious, and require a serious investment of cash in advertising. However, while advertising may help to temporarily raise a company’s profile, becoming perceived as an industry leader can actually be achieved…